Stir together all ingredients in a bowl, breaking up the brown sugar (if using) into small granules.
Paprika: If you're a big smoky flavor fan, substitute one of the teaspoons of paprika with smoked paprika.Spice level: This spice mix packs a moderate heat. Decrease the cayenne if you'd prefer a less spicy spice blend.Brown sugar: Brown sugar makes a great addition to a spice rub for chicken or other meat. I leave it out if seasoning veggies or eggs.Yield: As written these quantities of spices yielded enough of a spice mix to generously season a large pork butt. Scale up/down as needed.Nutrition: Nutritional info is an estimate for one teaspoon of spice mix, including the usage of brown sugar.